The Three Challenges of Automating Your Marketing:
Not Sure What to Send
You want to communicate, not spam. You want to re-engage your patients and increase practice revenue, but you don't want to come across as salesy. It's a balancing act that most just avoid altogether.
Not a Strong Copywriter
Sure, you can write a mean chart note. Your new patient reports are top notch. But your promotional copywriting has your favorite patient snoozing in her La-Z-Boy three lines in...
Not Enough Time
Decision fatigue. DIY overwhelm. Too much on your plate, and frankly this one sits on the backburner. You have limited hours to work ON your business, and building database automations sounds about as fun as licking sandpaper.
The right message at the right time, every time.
Professionally Written, Designed, Tested, and Proven Templates
No spammy messaging.
Trigger-Based Messages, Designed by a Private Practice Owner Audiologist
These aren't some theoretical campaigns written by a marketing guy who doesn't know the first thing about the needs of private practice owners.
The Life- and Business-Changing Power of Automation
No more micro-managing your team, licking envelopes, or dropping the ball.
What kind of "Campaigns" are we talking about here?
We've lovingly crafted campaigns (that's a series of mailers/emails that have custom-tailored messaging) for just about every stage a prospect or patient goes through in your practice.
Tested Not Treated Recovery
Follow up with untreated prospects with timely messages and offers that increase the number of TNT's that pursue treatment from 2% (industry average) to up to 20% in our participating clinics.
Patient Lifecycle Engagement
Your average patient spends less than 2 hours a year in your clinic. Stay top-of-mind by providing value-added communications and engaging (customizable) promotions and offers.
Patient Recall - Warranty, Service, & Device Aging
Your existing patients are your best source of growth in your practice. Connect and serve current patients by automating your recall program, getting them back to the clinic on a regular, structured basis.
What if setting up your database marketing was effortless?
With Audomation 2.0, it is!
What's Included?
Audomation 2.0 Email Campaigns
This turnkey program includes dozens of customizable, professionally written, tested and proven email templates and triggers, uploaded to your CounselEAR account and ready to turn on when you say "go".
Email Campaigns Include:
Tested Not Treated: Get more TNT candidates back in your clinic and automatically increase the ROI on the marketing you've already done to get them in the doors, without feeling like a telemarketer.
5 Years of Current Patient Nurture & Upgrade Emails: Create world-class patient experiences once patients leave your clinic. Keep them engaged and active, connected to your ecosystem, and ready to upgrade when the time comes.
No-Show and Cancellation Emails: Sometimes things happen and good candidates don't make their appointment - these emails will help get them back on your schedule and ready to take action.
Warranty Expiration: The exact email that we use in conjunction with the "Early Upgrade Autopilot" to convert 20% of extended warranty appointments into new technology upgrades, and 80% of the rest into profitable extended warranty programs
Service Plan Expiration: If you're unbundled or semi-unbundled, it's critical to get patients back in the clinic for follow-up care. Automate the process of recalling these patients and never let another person drop off the radar again!
Review Builder: Reviews are one of the top ways candidates find clinics. With this automation sequence, you will build your reviews on major platforms without spending more money on specialized review-builder software.
Plus Birthdays, Referral Generators, Upgrade Offers, Pre-Consultation Prospect Emails, Holidays, and More...
$5000 Value
Audomation 2.0 Direct Mail Campaigns
Dozens of beautiful database mail pieces designed and written by Dr. Brad Stewart in collaboration with CounselEAR's direct mail partner, Bluewing Direct Mail.
From 2022-2024, these campaigns combined with the email program have led to an absurd 50x ROI ($100 in = $5000 out) for participating clinics!
(Just pay postage - no design fees or minimum mailing size)
Complement Your Email Campaigns: Each piece is thoughtfully written to complement this program's email campaigns, increasing your response rate and patient engagement at minimal cost.
No Minimums, No Added Cost: Just pay Bluewing's low per-piece mailing cost. No design fees, no bulk mailings. Just targeted, right-time right-message marketing pieces that work.
$4500 Value
Bonus #1
Early Upgrade Autopilot
Learn the simple strategy to consistently guide patients to updated technology or profitable in-house extended warranties (includes scripting and extended warranty document templates).
$995 Value
Bonus #2
The In-House Extended Warranty Strategy
- Increases patient lifetime value by over $400 per patient
- Creates added perceived value for patients
- Maximizes your extended warranty income
- Decreases the likelihood that your patients leave you for your competition
$995 Value
Bonus #3:
The Pre-suasion System
$495 Value
What Would This Be Worth to Your Practice?
World-Class Patient Experiences
Automatically increase reviews, referrals, and patient loyalty
Shorten the Patient Buying Cycle
Patients happily upgrading technology every 3.5 years on average
Increased Tested Not Treated Conversion
20% TNT conversion vs. 2% industry average ($68k revenue in my clinic in 2020)
No More Micro-Managing Follow-up
Free up staff time and eliminate human error and lazy follow-up
What Are Other Practice Owners Saying?
Kevin Ivory, AuD
"Dr. Stewart’s email marketing automation was the exact thing I always wanted but never had the creativity, content, or time to develop on my own for patient retention, as well as following up with my tested not treated patients. His system was a no brainer marketing expense as it has already paid for itself (and more) in less than a month by automatically outreaching to every different type of patient in my database without having to do a thing!"
Cliff Olson, AuD
"I would consider Brad Stewart to be one of the best digital marketing experts in the hearing industry. If you're looking to incorporate marketing automation inside of your practice, Brad Stewart would be my first call."