You make the phones ring with your reputation, referrals, and marketing...but what happens next? Conversion events happen numerous times over a patient lifecycle. Do you know your practice’s system for each of them?
Call to appointment
Appointment booked to appointment attended
Attended appointment to agreed to treatment
Agreed to treatment to paid and fit
Fitting to compliant use
Compliant use to long-term care
Long-term care to referrals, service upgrades, and renewals
Each of these needs their own systems, scripting, and flow. We focus a lot of energy on what we DO. We should refocus on what patients EXPERIENCE. Every touchpoint and interaction should be intentional. Until you've nailed all of the above, adding:
locations
marketing spend
new services
is a distraction to your business.
