A tested business plan
Use an established approach to practice setup, care delivery, pricing, and outreach.
YOUR PRACTICE. A PROVEN STARTING POINT.
Your own practice.
A clear plan to start.
A proven, plug-and-play business model for your own hearing care practice. Make it yours with a 90-day launch game plan and six months of coaching.
Book a Launch Planning SessionFree · 60 minutes · Still employed or exploring? Start here.
A STRONGER START
“Brad’s track record building systems based practices was a huge help. Working with him likely saved me years of trial and error.”
Shala Sommers
Practice owner
A clear 90-day planWork toward fitting your first patients and generating revenue.
Low-overhead ownershipBuild cash flow before a major premises investment.
Six months of supportGet help preparing, launching, and improving as you go.
Guided by Brad Stewart, AuD
Audiologist. Practice founder. A business model tested in 50+ markets in the U.S. and internationally.
A START THAT FITS YOUR LIFE
You know how to care for patients.
Can you build a business?
You want more say in your care, your schedule, and your future. Your paycheck matters. So does getting this right.
Work through the model, startup costs, and time you can give the business. Your launch date and your decision to leave a job are separate decisions.
THE PRACTICE LAUNCH MODEL
A business model you can use.
A practice that is yours.
Tested in more than 50 markets in the U.S. and internationally, Practice Launch gives you a starting point that has already been put to work.
You get a plug-and-play plan for a mobile or hybrid hearing care practice: how to set it up, offer care, reach patients, and organize the business. Adapt it to your market and your goals with Brad’s support.
You own the practice and make the clinical decisions. The program gives you a clear roadmap so you aren’t trying to invent the business model from a blank page.
START WITH THE MODEL. MAKE IT YOURS.
A weekly launch roadmap
Know what to work on now and what needs to be ready before you open.
Coaching as you implement
Bring your local decisions and roadblocks to coaching every two weeks for six months.
THE PRACTICE LAUNCH ROADMAP
From the first decisions
to your first patients.
Your next 90 days, mapped out. Build the foundation, prepare your care and outreach, then launch—with coaching to help you keep moving.
- 1
WEEKS 1–2
Set the foundation.
Choose your business model, define your goals, establish your brand, and set up the business entity.
- 2
WEEKS 3–5
Build the business.
Set pricing and care plans. Prepare marketing materials, email, phone, banking, and vendor relationships.
- 3
WEEKS 6–8
Get ready to reach people.
Order equipment and supplies. Build your marketing calendar, begin outreach, and schedule your first events.
- 4
WEEKS 9–10
Prepare to deliver care.
Set up software, documents, and your travel bag. Prepare the materials for consultations and presentations.
- 5
WEEKS 11–13
Launch. Learn. Improve.
Hold your first events and consultations. Work toward your first fittings and revenue, then refine the workflow with coaching.
Launch is the beginning.
Talk through your launch roadmapYour coaching continues through the six-month program as you gain experience and build the business.
HOW THE PRACTICE LAUNCH MODEL WORKS
Bring the care to your community.
Build the business around your life.
A mobile practice uses portable equipment to deliver hearing care in suitable community settings. A hybrid practice combines that outreach with office-based care. You don’t need a dedicated clinic vehicle or a full retail buildout to begin.
YOUR STARTING POINT
Choose your footprint.
Define your territory, services, pricing, and income goal. Choose the equipment and appropriate care settings for the services you’ll provide, with a realistic startup budget.
YOUR PATIENT FLOW
Build local relationships.
Use planned community outreach, educational events, and referral relationships to meet people who need hearing care. Give suitable candidates a clear next step into a consultation.
YOUR CARE & REVENUE
Fit patients. Follow through.
Assess each patient, recommend appropriate care, and provide fittings and follow-up. Set pricing and service boundaries that account for devices, clinical time, travel, and ongoing support.
WHY START WITH PRACTICE LAUNCH
Build your future.
Keep your options open.
Build patient revenue and cash flow before committing to a large premises investment. Compare that approach with the commitments other models can require.
| Compare | THE PRACTICE LAUNCH APPROACHPractice Launch LOW-OVERHEAD START | BUILD FROM SCRATCHA new clinic | JOIN AN EXISTING BRANDA franchise | TAKE OVER AN OPERATIONAn acquisition |
|---|---|---|---|---|
| Startup budget | Under $25,000Practice Launch startup investment target. Final budget depends on your equipment, services, and local requirements. | $150,000Illustrative new-clinic budget: $114,000 setup/buildout + $36,000 reserve. | $120,000–$402,500Miracle-Ear 2026 FDD example; brand-specific, not all franchises. | $500,000Illustrative acquisition: $450,000 purchase + $50,000 transaction and transition allowance. |
| Monthly overhead | $2,000Illustrative owner-operated model; includes $500 program payment during the six-month program. | $12,000Illustrative premises, support staff, systems, insurance, and marketing budget. | $12,000 + brand feesIllustrative base overhead; add contractual per-device, marketing, and other fees. | $15,000 + debt paymentsIllustrative operating budget. Actual expenses must come from the seller’s records. |
| Risk | Build cash flow before making major capital investments. Start with a smaller footprint, validate demand, and expand deliberately. Working capital and patient demand still matter. | Fixed premises costs while demand develops. Lease choices can be costly to change. | Contractual rules may limit territory, suppliers, and services. | Verify earnings, patient retention, staffing, and existing obligations. |
| Opportunity | A plug-and-play business model tested in 50+ markets. Your own brand, with a clear launch roadmap and six months of coaching. | Dedicated space and room for services that need a permanent location. | Established brand, methods, training, and support under the agreement. | An existing patient base, team, and operating history. |
How to use these budget examples
The mobile, new-clinic, and acquisition figures are illustrative scenarios for comparing commitments, not researched market ranges. Equipment choices, staffing, location, service scope, financing, and personal runway change the total.
The franchise range is from Miracle-Ear’s 2025 disclosure document, Item 7. Request the current disclosure document and fee schedule from the franchisor. Use the American Academy of Audiology’s startup checklist to build a budget for your own practice.
Planning examples in USD—not market averages, quotes, or promised costs. Monthly figures exclude hearing-aid cost of goods, owner pay, tax, and debt service unless stated. Startup examples include the reserves shown; personal living expenses are separate. Replace assumptions with local quotes and a cash-flow plan before investing. No approach guarantees profitability.
INSIDE THE PROGRAM
Six months of support.
A practical plan, people to work through decisions with, and tools to help you get started.
Your business plan and roadmap
Adapt the tested plan to your practice. Work through setup, equipment, pricing, outreach, and first patient visits with a weekly roadmap.
Coaching every two weeks
Bring questions and decisions from your own launch.
Community and practical resources
Use the business training library, plug-and-play resources, and private community as you put the plan to work.
YOUR SIX-MONTH PROGRAM
$500 / month × 6
$3,000 total for six months of support.
Book a Launch Planning SessionPUT THE INVESTMENT IN PERSPECTIVE
One private-pay fitting can cover your launch support.
If a fitting leaves $3,000 after device and direct care costs, that covers the full six-month program fee—your business plan, launch roadmap, coaching, and practical resources.
An illustration, not a promised result. Your pricing and costs determine the amount available; other startup and operating expenses are separate.
PRACTICE OWNERS WHO STARTED HERE
Real steps toward ownership.
FEATURED CASE STUDY · IAN MISHLER
His own practice.
A strong start to a new chapter.
Ian Mishler shares how he launched Riverside Hearing Care, what helped him get started, and the time he now gets with his family.
About $250,000in reported revenue in under three months
Individual results vary. This case study is not a guarantee of results.
Talk through your own launch plan →“Brad helped me develop a business plan to get my private practice launched. He is very knowledgeable!”
Rebecca Steele, AuDDoctor of Audiology“Brad was instrumental in setting up my private practice. His experience and practical approach was indispensable!”
Didi LampertPractice ownerThese are individual experiences. Results vary.
COMMON QUESTIONS
Before you take the next step.
Can I prepare while I’m still employed?
Yes. We can plan preparation around your current work. Consider your employment obligations and available time before taking on patients.
Does mobile mean buying a van?
No. A mobile model can use portable equipment to deliver care in suitable community settings. The right approach depends on your services and market.
Does the 90-day roadmap guarantee a launch date?
No. Your timing depends on your preparation, local requirements, resources, and outreach. Opening and replacing your salary are different milestones.
How much money will I need?
The program costs $3,000 over six months. Equipment, setup, and working capital are additional planning considerations. We’ll talk through the model and budget for your situation.
Can I book if I’m only exploring?
Yes. Bring your questions about income, time, location, and what ownership could look like for you.
YOUR NEXT STEP
Plan your practice.
Bring your questions about starting a practice.
60 minutes · Free · Explore your options
Prefer to explore on your own?
Start with the free 90-Day Launch Guide.
FREE LAUNCH RESOURCE
Your next 90 days.
Mapped out.
Start with the interactive Launch Guide: weekly tasks, an equipment list, training, and planning tools.
Get the free Launch Guide