As professionals, we tend to try and project a "buttoned-up" image. We want our patients to take us seriously. But let me ask you a question. Think about someone in your life who you really like and know really well... ...aren't they a little bit weird in their own way?
They probably have some strange obsession, funny quirk, or "unique" hobby. I don't have an attribution, but I've heard it said: "If you think somebody is normal, you probably don't know them very well." Let me get to my point -
People Buy from People
Especially in today's world, if we can connect with a person, it's much more powerful than connecting with a business. But the people that we really like aren't one-dimensional. So we shouldn't be either. I'll use myself as an example here. Sure, I love business. In fact, my level of business nerdiness might verge on quirky.
But I'm also an outdoors lover, avid mountain biker, and hobby photographer. So, I talk about those and other things that make me "me" on LinkedIn, in my newsletters, and when I teach. Is that unprofessional?
I guess I don't really care too much. I'm more concerned about how it impacts my relationships with my community, and ultimately helps grow my business. Sharing who you are with your tribe makes you more well-rounded and increases the likelihood that your people will feel like they know, like, and trust you.
Feature Your Quirks in Your Business Communications
What are the elements about yourself that make you unique? Don't know? Ask a friend, spouse, or loved one and give them permission to answer honestly. Could be things like: Hobbies Places you love to go Other people who are important in your life Toys you love (your car you refurbished, your home art studio, your audiophile stereo system...)
Personality quirks Pets etc. Start to integrate these elements into the tapestry of your patient communications. Your newsletters, social media posts, decor in your office, the way you name your programs. By doing this you make yourself and your practice more relatable, create deeper connections, and increase loyalty with your patients and your team.
