I remember vividly in April 2021 when I took a 5 day long weekend from my practice on a whim. Went to Arkansas to hike, mountain bike, and be in nature with the fam. While I was away my practice booked new consultations, fit new patients, sold extended warranties, and converted a TNT candidate without me.
None of this was hard. I only opened my laptop for 15 minutes a day to check my email. It all flowed naturally. No stress. By design. It wasn't always the case for me. Constantly chasing new patients, putting out fires, and "testing" marketing while riding the revenue rollercoaster. Everyone who's built a practice goes through that phase.
It's still hard to get used to. Honestly, the conditioning we all go through from a young age that hard work is noble is hard to shake. The operative word being...hard. Somehow hard work is still seen as the best type of work. Weird, as very few love hard for hard works sake. Smart work...
Deliberate work... Effective work... Are all much more useful and fulfilling. I still have to remind myself that it's allowed to feel easy. The Marketing Audomation program was designed for me, and by me, with this in mind. Stress is a killer. Of life and business. And most practice owners operate in constant state of anxiety and stress.
Major or minor. There's always something nagging there. I’m not immune, but better systems helped turn that dial down. That's why I let my practice owner colleagues actively copy it and directly give my clients the tools and support to do so. For all the talk about growing revenue, serving patients, and getting results, the underlying goal for most of us is to live in peace.
Practice ownership is about freedom. And freedom from stress is the ultimate freedom.
