When the oil dried up in a small Texas panhandle town, my parents' jewelry business died with it. I was 5 years old. That was followed by years of my dad traveling for sales jobs while my mom taught public school special ed. We never missed a meal, but my scarcity bias is pretty deep-rooted.
Early in my practice I did everything I could to avoid spending money. I built my own website, mastered grassroots marketing, and even avoided working out of a brick & mortar location.
Eventually, Something Changed
I started to develop more confidence. When I paid someone who was an expert instead of trying to DIY... ...I saw a fast-forward in my business' growth. That shift let me build a business I could sell in under 8 years. Here's the thing. Money is a renewable resource. Time isn't. When you DIY you spend time you can't get back and get an amateur outcome.
But if you can pay money to get more time, that's a game-changer. (and you normally end up making much more money in the process)
