I want to share a quick story about something I stumbled into years ago that completely changed the way I think about my work—and my income. Back when I was running my audiology practice, I was spending a lot of time doing 1:1 tinnitus counseling sessions. They were valuable, sure, but they were also time-consuming for me and expensive for patients.
So, I decided to put together a series of videos and exercises covering the same counseling topics I’d go through in those sessions. I packaged them into a mini course and started offering it to prospective patients who couldn’t afford 1:1 counseling, or who didn’t live near me but found me online. Here’s the crazy part: that little course not only streamlined my clinical process, but it also generated an extra $2,500 in profit in the first month alone.
And it kept selling, month after month, with almost no extra effort on my part. At the time, I didn’t realize it, but I had just created my first “Expert Asset.” An Expert Asset is simply a way to package your knowledge into something that works for you, even when you’re not working. (There are few better feelings than waking up with more money in your bank account than when you went to bed.)
Since then, I’ve created dozens of these assets, and they’ve completely transformed the way I work and earn. Consider this: What’s one part of your work that you could package into a repeatable system or product?
These examples describe individual experiences, not guaranteed results.
